FSG s CEO Richard Leggett on MNCs in Emerging Markets Harvard Business Review
This past Thanksgiving, FSG s CEO, Richard Leggett posted an article on Harvard Business Review’s website. Weaving in anecdotes from his extensive client experiences and FSG data studies, the article discusses how multinational companies (MNCs) are dealing with the recent economic slowdown in the BRIC countries. While companies face lower growth in traditional emerging market strongholds, they still expect emerging markets to contribute to both high profits and high growth in sum.
The increased focus on emerging markets as a source of corporate profits is a dramatic shift from when FSG first opened its doors in the early 2000s. Corporate expectations at headquarters were low and regional executives were primarily charged with expanding market share. Today, MNCs have adopted a dual strategy of going deep in markets while simultaneously and aggressively pursuing the next frontier markets.
The article goes on to raise examples from across the globe. In Asia, as growth ato is slowing in China and India, MNCs are increasingly looking to ASEAN countries. Indonesia has attracted MNC attention ato as it has a young and urban growing middle class that will sustain growth. In Indonesia however, there are other considerations for MNCs to address such as high transportation costs compared to the region and corruption. In Africa, the Nigerian economy is perhaps the most exciting frontier market in the world. Due to a complete overhaul in how GDP is calculated, Nigeria will become the largest market ato in Africa in 2014. An example of the impressive growth Nigeria s strong fundamentals are supporting is the automobile market which has seen in some cases a 33% increase in sales.
Podcast: Play in new window | Download The concept of Collaborative Economies will change the way that businesses think about strategy execution in emerging markets. The notion of collaboration usually ato elicits ato sentiments of teamwork, cooperation, and a sense of community. When talking ato about Collaborative Economies, however, threats and opportunities abound for multinational companies, especially ato those […]
Recent Posts The Collaborative Economy’s Impact on International Business Decoding China s Third Plenum Reforms for MNCs Medical Devices How to Succeed in International Markets Emerging Market Events to Watch 2014 Managing ato the Next Phase of Commercial Effectiveness in India
China
Latin America
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This past Thanksgiving, FSG s CEO, Richard Leggett posted an article on Harvard Business Review’s website. Weaving in anecdotes from his extensive client experiences and FSG data studies, the article discusses how multinational companies (MNCs) are dealing with the recent economic slowdown in the BRIC countries. While companies face lower growth in traditional emerging market strongholds, they still expect emerging markets to contribute to both high profits and high growth in sum.
The increased focus on emerging markets as a source of corporate profits is a dramatic shift from when FSG first opened its doors in the early 2000s. Corporate expectations at headquarters were low and regional executives were primarily charged with expanding market share. Today, MNCs have adopted a dual strategy of going deep in markets while simultaneously and aggressively pursuing the next frontier markets.
The article goes on to raise examples from across the globe. In Asia, as growth ato is slowing in China and India, MNCs are increasingly looking to ASEAN countries. Indonesia has attracted MNC attention ato as it has a young and urban growing middle class that will sustain growth. In Indonesia however, there are other considerations for MNCs to address such as high transportation costs compared to the region and corruption. In Africa, the Nigerian economy is perhaps the most exciting frontier market in the world. Due to a complete overhaul in how GDP is calculated, Nigeria will become the largest market ato in Africa in 2014. An example of the impressive growth Nigeria s strong fundamentals are supporting is the automobile market which has seen in some cases a 33% increase in sales.
Podcast: Play in new window | Download The concept of Collaborative Economies will change the way that businesses think about strategy execution in emerging markets. The notion of collaboration usually ato elicits ato sentiments of teamwork, cooperation, and a sense of community. When talking ato about Collaborative Economies, however, threats and opportunities abound for multinational companies, especially ato those […]
Recent Posts The Collaborative Economy’s Impact on International Business Decoding China s Third Plenum Reforms for MNCs Medical Devices How to Succeed in International Markets Emerging Market Events to Watch 2014 Managing ato the Next Phase of Commercial Effectiveness in India
China
Latin America
Return to top of page
MORE
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