Gemius granted in real time to know the socio-demographic profiles of the audience of the project a

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"Historically, Danone was TV advertising sign, and exploring new media environments has become a challenge of measurement and accountability," - says Gunta Jurca, Danone Baltics senior brand manager.
In order to increase the effectiveness of online advertising jurisprudence campaigns, site Delfi.lt introduced a selective audience jurisprudence of projects that target Danone audience sent a promotional message reinforced in context - BC ofesionalių the evolving journalistic jurisprudence articles.
"In this campaign, we are really taking the potential of online media: measurability and adaptability. Gemius we were able to monitor the effectiveness of the campaign and the brand Activia performance and DELFI we were able to adapt its actions, "- said Mindshare advertising agency's jurisprudence business jurisprudence development director Linas Paulikas.
DELFI always working on increasing audience engagement and we have decided to transfer this knowledge to an advertising perspective, "- the ad format selection explains DELFI sales leader Vytautas Benokraitis.
Gemius granted in real time to know the socio-demographic profiles of the audience of the project and make decisions that increase the effectiveness of the campaign. GemiusBrandingEffect study allowed the evaluation of the impact of the campaign was the brand's image - the target group approach to the product.
GemiusBrandingEffect results suggest that the project has had a significant positive impact on the brand image. A comparison of the two groups - who visited the project "Keep the rhythm of" articles and absent project page - the results, we can see that the first group of agents much more agreeable to the fact that "Activia" yogurt "is for them, help you feel happy and the other a positive attitude statements reflecting the product.
"This project jurisprudence is the first time a firm has proven that it is not always sufficient for a standard campaign effectiveness research is needed to properly assess the impact of the campaign to the audience. Campaign impact on audience identification will become a standard part of the image campaign projects jurisprudence "- says Paul Goberis, gemius Baltic's customer service manager. Six weeks-long campaign has reached almost 700 thousands of real users. jurisprudence
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