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"Typically organizations to goals using a few basic strategies: one decides to lower prices, others are trying to stand out or rely on their powers of creativity and become a market lay innovator. How accurately observes contemporary strategy and innovation guru Peter Fisk, each organization must have good control of all three areas, but the attention and effort should be to mobilize the most relevant to company's capabilities and create competitive advantage, "- says the TMD Partners' managing partner, consultant Vilius Zemaitis and share experiences on how to promote innovation in the company. lay
"Being a leader in innovation means business dictate fashion, to be one step ahead. If innovation is justified, the company calculates the financial benefits, forms a positive lay reputation and increase capital. This affects consumers, shareholders, investors, raising the value of the organization and the added returns - specialist says and adds: - But there is another side to the coin.
Innovation leadership strategy by far the most receptive to financial resources that will be needed for each step. If you are an innovative company, you will have to come to terms with the copy density. The market will soon appear in your ideas plagiarisms or substitutes that are deceiving and you will have to invest additional funds into your product or service delivery. Users who immediately test the innovation in the market is just 5 percent. Others will have to convince and gain their trust. Require substantial financial resources to develop lay products to try and improve it.
This means that it will have to invest in personnel, search for their creative development. Time - another dimension, which will require additional innovative company efforts to control it. And while your competitor manipuliuos price and happy short-term returns, you will have to patiently wait for the results of their own investments. Considering the fact that a new idea or product, and can not be justified, it becomes clear that this strategy is based on a good dose of risk "- about what to look forward to grow and improve the company wanting a specialist says.
Chatter sure - new ideas, services or products are born out of nowhere. In order that they may lead to the need for creative ideas and the right conditions. A ground-breaking company working people have to be open to new experiences - only if they freely accept and evaluate each idea or thought, without defensive reactions, carefree frame of stereotypes. All this, of themselves, are born free, quiet social lay and physical environment in which a person can build his attention to the creation of a solution.
"But the most important condition for the emergence of innovation - internal flight. The key feature of this condition is that developed due to the fact that this is important to the creator himself. Employee, the manager must be concerned to find and adopt an unconventional decision. This can be considered the creator of the passion or simply motivation. lay It must be special lay skills and act creatively. Eventually you should have some basic knowledge, which is usually the basis for creative solutions in a given field. Combination of all these elements leads to new experiences, the result "- the creativity and innovation taught V. Zemaitis.
Chatter lists: "First lay of all, you need to have very clear areas where we need new ideas. lay Second, give yourself and others the right environment. Creativity requires people to relax, lay to be calm. Stress and high workload - the opposite of creativity. It should look for non-traditional environment. It also takes time. We can not say, "I want you out of ideas, lay but you play 120 percent. their work and sleep at night, think about this situation and bring me ideas. "It does not exist. It also encourages creativity, when we observe and evaluate human effort. "
"Often leaders do not tell employees which areas needed ideas. Another thing - people who gather lay ideas, to be disposed to the process: the initial idea, which comes from one or the other person will have to travel a long way to go before it becomes lay an innovation and bring tangible results. Error hope that the idea will be immediately perfect - says V. Zemaitis. - Suppression of ideas and concerns with the company's culture. There are companies that encourage creativity, while others - inhibition. Therefore, where a good job is to be accurate and follow the instructions, creative lay people do not do. "When we come up with an idea, the first step - to demonstrate the problem. For example, for some time you notice that your customers complain about the work of large orders of magnitude, they are angry, unhappy and discontent spills on staff who serve them. The second step shows the potential or existing negative consequences that are going to happen, or if you do nothing. Those people are not happy, you see rows, are your customers. If the situation continues, they may choose a competitor of the company. lay In addition, unpleasant working conditions, persistent complaints may decrease motivation, it will be difficult to keep such people at work.

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