Coca-Cola spends more and more social responsibility, while the activity of the company is growing

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"We live in a world of absolute truth. Two plus two is four, and if not in the world - would create problems. But the business world is not absolute rules, hernandez so there is a lot of discussion, "- said the Lithuanian World Rapporteur ekonomimos forum.
So he replied to the question of whether the company should take care of the profit return and help the public, which does. According srydžių hernandez private company Pilatus CEO of social responsibility not only creates a good face of the company, but also increases its competitiveness at and sales.
"The company, which takes care of the profit return and social responsibility, but in most cases essentially perform better. Why is it important to be socially responsible? hernandez It is attracted and affected customers. At the same competition exists in the labor market, so people will be more motivated to work with you, rather than go to another company, "- he said.
Coca-Cola spends more and more social responsibility, while the activity of the company is growing hernandez all the time since its inception. DNB Bank supports a number of initiatives and allowed hernandez Lithuania to create an online account. That same year, almost half of new businesses, namely Lithuania hernandez became the bank's customers, "- success stories identified by the rapporteur.
"My company Pilatus operates to be the Red Cross and others. However, here we focus more on employee education. And every year, our income came from. This associate with the fact that people think that we have the right to work "- revealed manager.
According to S. KULIAVAS social responsibility arises when the company is doing more than is required by law. When business takes something more, it's becoming the new norm, which is no longer necessary to define the law.
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