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How should I run like a girl? As a girl throws the ball? How muštumeis, we asked if you fight like a girl? That is such and similar questions were asked to participants in the new "Always" advertising. The point of this question and the purpose of advertising - to show the long-standing stereotypes about girls and deny them.
In the first part of the advertising you see what stereotypes about girls really exist. The second - the stereotypes denied, not someone else, but most girls in the beginning of the article asked questions by themselves. The phrase "like a girl", nowadays request seen as an insult or humiliation, how would you feel being a girl need? That's the question a new "Always" campaign "Like a Girl" request and is the premium.
This is a great example of how a very strong request brands with creative ideas, trying to change the established rules of society by providing highly relevant, sensitive and strong promotional messages. This solidarizavimasis with audiences even further enhance the brand. request These brands starting to use not only for their functionality and quality, but also the idea that it delivers. And while the "Always" has always been a strong brand, the advertising for the brand will further help strengthen the relevance and connection to the existing customers and attract new supporters "Always" the idea of promotional message.
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Brands 2014-07-25 0 0


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